Human Resource Communication Pays Off
By John T. Mooney - 1/4/2008
Human Resource Communications and Corporate Communications ? are they one in the same? Both plan and develop written communication strategies to further the understanding and perceptions of their audience. Both provide counsel and editorial support for management communications. Business communica... Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
By Jeff Herring - 1/4/2008
Secret #4 - Get very comfortable asking for payment One of the easiest ways to set this up is to have very clear
explanations in your intake forms about how payment works. It`s your job to train your clients how to pay you promptly. You can adopt the saying I use, that "no one leaves without leaving... Faith is the LIFE-blood of Your ACTIONS before the Benefit -
By Don Monteith - 1/4/2008
Nothing has changed. Your ancestors lived by faith. Some planted crops and waited for the harvest. Others worked for the ?boss? and by faith expected pay for their labor. Every venture, business or otherwise, is an act of faith. You ride in an airplane believing that you will reach your destinat... How to Get Publicity for a Service Business
By Margie Fisher - 1/4/2008
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more. Service professionals have to work harder to promote themselve... Can We Change People?
By Marilyn Jenett - 1/4/2008
There was a class of "challenged" children and many teachers were brought in over time but each one ended up quitting in frustration. Finally, a teacher was brought in and a miracle happened. That class of students ended up becoming a group of happy, well- behaved and good students. What happened? F... Joining Industry Specific Organizations Has Many Benefits
By Janice Byer - 1/4/2008
Recently, while providing an up-and-coming Virtual Assistant (VA) and small business owner with some start-up information, she asked me a very interesting question, ?Why do you and other VA?s join organizations?? I guess I take for granted the reasons why I belong to several industry specific organi... Think Twice Before Selling ROI
By Paul Johnson - 1/4/2008
When we`re selling to business people, our value proposition has to show a good return. Solid, credible Return On Investment (ROI) calculations are supposed to prove this for us. But if we don`t think twice, calculating ROI can sabotage our sale. Lots has been written about various ROI methods -- re... How Real PR Works
By Robert A. Kelly - 1/4/2008
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio. For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. I like this approach becau... Secret Shopper Scams
By Marcus Peterson - 1/4/2008
There have been numerous scams over the years involving the Secret Shopping industry, which include advertisements that seek to attract applicants by offering lucrative pay and Secret Shopper Jobs. These ads will charge a ?small fee? ranging from $20 to $50 for registration and promise you the best ... The Benefits of Specific Advertising
By James Burchill - 1/4/2008
The great Claude Hopkins (Author of Scientific Advertising) once said, ?Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.? To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expe... Rx for Falling Corporate Profits
By John Di Frances - 1/4/2008
Once again the squeeze is on as renewed inflation worries slow the economy`s growth and many companies resort to believing that cost cutting is the best means to scramble back to profitability in an uncertain economy. The problem with this classic approach is that it sends the clear message to your... Seven Deadly Types of Job Recruiters
By Alotta Candor - 1/4/2008
Collect them all! Over the course of six months in my pursuit of a new job, I have talked to recruiters on a daily basis. I have communicated with or have been contacted by at least 100 recruiters. While there are a few good ones out there, I?ve found that the majority of them are just plain odd. ... Your Business Story In Leading Blogs And Article Directories Will Yield Very High Traffic For You
By Christopher Kyalo - 1/4/2008
Your Business Story In Leading Blogs And Article Directories Will Yield High Traffic in Hundreds of Thousands of Visitors The whole world loves a good story well told. That?s the real secret behind that best seller novel and that box-office smash hit movie. This deep human hunger for a good story ha... Get That Job You`ve Always Wanted With A Great Resume
By Albert St. Raymond - 1/4/2008
If you?re looking for a job in this increasingly competitive job market your best chance of securing that job is via a great resume. Remember that a number of jobs are being outsourced so the remaining choice jobs are even harder to come by. The more you can convince an employer that you are the p... Blurbs-Think Pithy
By Matthew Keegan - 1/4/2008
Sometimes a ?blurb? can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, ?I want to learn more? response from the reader. As a rule of thumb,... Keep Shopping: It`s The Best Way To Beat Lousy Customer Service!
By Dr. Gary S. Goodman - 1/4/2008
My vacation could have been a comedy of errors, because nearly all of my initial plans didn?t pan out. Yet, it ended up being the best all around sojourn I?ve ever had. How did this happen? I?ll tell you in a minute. First, let me mention some of the crucial adjustments I made. I booked a hotel that... Are You Too Old To Go Back To School?
By Deanna Mascle - 1/4/2008
You want to go back to school and continue your education. Perhaps you`d like to earn your first degree or ou`d like to earn a new degree in a different field. You`ve been dreaming of that degree but haven`t dared believe your dream can come true because you think you are too old. You aren`t. It rea... Feeling FICA
By Adam Smith - 1/4/2008
What does FICA stand for? FICA stands for the Federal Insurance Contributions Act. The history of the act reverts back to the year 1935, when the government implemented the social security program. A provision to include social security taxes was included in this act. However, due to concerns ov... 25 Super-Practical Steps to Build Your Business!
By Philip E. Humbert - 1/4/2008
For the past several weeks, we have focused on some wonderful but (to my way of thinking) rather fancy ideas about life. I wrote about motivation (I don`t believe in it). I wrote about sorting out priorities (I do believe in that!). And I wrote about the 4 traits of highly successful people. I love ... Dissatisfied With Work? Perhaps It`s You
By Peter Vajda, Ph.D - 1/4/2008
Just about every month, there`s a new research report detailing the seemingly higher and higher degree of worker dissatisfaction. Whether it`s a Gallup poll or a Conference Board report, the results are strikingly similar -- workers are becoming more and more dissatisfied with their work. While the ... How Many Salespeople Should I Hire?
By Mike Shannon - 1/4/2008
One of the most asked questions I get is how many sales people does it take to get the revenue numbers needed. Personally, I believe in large sales forces because in highly competitive situations the largest army wins. That doesn`t mean, however, that you can go out and hire 100 sales people if all... How To Realistically Set Your Fees - Part 2
By Sue And Chuck DeFiore - 1/4/2008
Effect of Expenses
The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per hour. Now we need to take into account the expenses o... Take Me To Your Leader!
By Dr. Gary S. Goodman - 1/4/2008
Standing at the checkout counter at the market, I noticed that the touch pad where you sweep your charge card wasn?t affixed to its customary post. It was just dangling in space. For the heck of it, I swept it into my hands and made it gyrate like a flying saucer from the Ed Wood movie, ?Plan 9 From... Sell More: How to Get Motivated Buyers To Call You First
By Craig Elias - 1/4/2008
How many sales opportunities have you lost to competitors who seemed to have the inside
track? It?s likely your prospect purchased from their emotional favorite. Selling goes beyond communicating the value of your products and services. Selling is
about communicating the value of doing business with... Are You Sabotaging Your Career?
By Brent Filson - 1/4/2008
My experience working with thousands of leaders world wide for the past two decades teaches me that most leaders are screwing up their careers. On a daily basis, these leaders are getting the wrong results or the right results in the wrong ways. Interestingly, they themselves are choosing to fail. T... Enron Commodity Trading was Not Original
By Lance Winslow - 1/4/2008
If one were to go an annual report for El Paso Energy from 2000; they would find on page 11 of the shareholders report a picture of their 80,000 square foot trading floor, with 700 merchant staff. Enron many thought had in fact originated this; once upon a time claiming to be the largest in the worl... Terrific Titles, Happenin` Headlines
By Meredith Pond - 1/4/2008
You`ve probably heard the slogan, "You never get a second chance
to make a first impression." It may be a sales pitch, but in the
world of advertising and promotion, it`s right on the nose. Believe it or not, a bad title or headline will turn your
prospects away quicker than bad breath. When you`re ... Preparing Microsoft Certification Tests - Step by Step
By Bruce Zhang - 1/4/2008
Microsoft Certifications are one of the most widely pursued and acclaimed professional certifications in the IT industry. Preparing MS certification tests, however, is a significant undertaking whether you`re just out of college or have been in IT field for years. IT professionals are continuous... Basic Techniques to Generate Traffic from Search Engines
By Wayne Robinson - 1/4/2008
Traffic -- And lots of it! It is the dream of every entrepreneur. After all, without steady stream of visitors -- or should I say ?potential customers? to your web site, how will you earn your e-fortune? The first place most e-business start-ups go when they need a quick traffic fix is the search e... The Prejudging Predicament
By Jim Meisenheimer - 1/4/2008
There?s a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects.
Do not put labels on people. ?All purchasing agents expect . . .?
Don?t assume you know anythi... Cosmetics & Toiletries - Global Outsourcing & Private Label Manufacturing
By Rasik Botadra - 1/4/2008
Hi, My name is Rasik Botadra, am currently working as an Analyst with business news magazine & new papers. I am writing this article in view of India emerging as Highly potential Global Outsourcing & Solutions Provider for finished Consumer products & General Merchandise. India has always kept her s... Promoting in Online Forums
By Anna-Marie Stewart - 1/4/2008
Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum`s archives can be a great way to get a basic knowledge about a topic, and it can also give you pointers about the changes in trends and... More Wimpy Sales Lines: "What I`d Like To Do Is"
By Dr. Gary S. Goodman - 1/4/2008
Every day language is what Mom and Dad taught us. It?s nice, polite, and it makes us fade into the social background, like bland wallpaper. Our parents weren?t trying to make us into salespeople. They just wanted us to avoid being an embarrassment, especially to them. Had they wanted us to succeed i... Student Financial Guide is Your Guide to College Success
By Katie Spencer - 1/4/2008
The Student Financial Guide website is divided into categories pertaining to pre college resources, during college experiences, post college challenges, investing, news, and even a forum where you can chat with other members looking for advice or just wanting to chat. Preparing for college is very i... Is There a Plumber in the House?
By Caroline Jordan - 1/4/2008
I don?t know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. Case in point, we?ve been working on adding a new ... Six Steps to Guarantee Your Business Success
By Rhiannon Williamson - 1/4/2008
Many of us slave away for years for one uninspiring company after another and dream of the day when we can sack the boss and go it alone. If you?re contemplating starting your own business then I?m here cheering you on from the sidelines because the best decision I ever made was to walk away from my... The 10 Cornerstone Principles of Marketing
By Catherine Franz - 1/4/2008
There are four parts to a marketing system and they rest on ten cornerstones.
Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and t... The NUDE Model
By Arvind Kumar - 2/8/2007
Nothing to be very sassy about it. Nudity could be a very crowd pulling idea of marketing. But here NUDE is a new way of modeling a business and see the business environment in a new light called ?NUDE? model. It is an acronym stand for
N = Novelty.
U = Utility.
D = Dependability.
E... Beware the Opposition!
By Damien Senn - 2/6/2007
Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work colleagues. However, in your moments of entrepreneu... 7 Tips to Improving Your Cash Flow
By Pam Newman - 1/29/2007
Cash is King?That is what everyone tells us and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle is so well known, then why is it that so many businesses struggle? Sometimes the obvious is not always so obvious when you are entrenched i... Stop Sickies and Make People Happy At Work
By Alan Fairweather - 1/25/2007
If you`re an employer or a manager then work place absence is costing you money, inconvenience, and upsetting your customers. And as we all know, not all days taken off work are due to genuine sickness. Many employees "take a sickie" because their morale is low and they just don`t like or can`t do t... Customer Service Leads to Customer Loyalty
By Jay Conners - 1/25/2007
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.
Your customer doesn?t want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that you... Ten Steps To MLM Success
By Kenn Gividen - 1/21/2007
First, here?s my tip of the day: There are proverbs etched on the bellies of those statues on Easter Island. And one of ?em is: He who laughs at your stupid jokes is up to no good. (Remember that next time you go on a date.)
Now for the story: Markel didn?t want me to be left out of his latest gro... The True Cost Per Minute of Long Distance
By Raymond A. Klesc - 2/9/2006
Mathematics is unerring. As a child we are taught that 2 + 2 = 4. This will never change and will always yield the same results; except when it comes to calculating you phone bill.
Most long distance carriers advertise their low rate per minute costs. However, before you can really make an inform... How to Walk the Floor and Talk to Customers
By John Stanley - 2/5/2006
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision.
1. You Are the Maitre of Your Business
Your role is take that of a maitre d?hotel. You should meet your guests (customers), welcom... Your Home Office - Stay Put or Move Out
By Brad Trupp - 1/25/2006
Is it really your time to take that a leap and move from your home office to a commercial property?
To help you answer this question, let`s take a step backwards for a moment and answer two other questions. Why do you want to move? Why is this move necessary?
The first question is -- why do yo... Stress in the Workplace
By Lorraine Pirihi - 1/22/2006
Why are you so busy? Do you really have too much work? Is work so important to you that you`ll sacrifice just about anything in your life to get the job done? Even if it`s at the expense of your health and your relationships? Stress in the workplace can be caused by many factors, however from my exp... Interview Preparation Made Easy: Create An Interview Preparation List
By Donna Monday - 1/19/2006
Here`s a quick way to compare your own job experience and qualifications with those that your prospective employer is looking for in a specific job position. Make an ?Interview Preparation List?. When you prepare for a job interview, it`s good to have a quick reference of your past work experience t... Part 4 of 5 On The Home Business Set-Up Guide
By Alvin - 1/16/2006
Part 4 of 5 On The Home Business Set-Up Guide
Dear Reader,
These articles will provide a step by step guide on how to start and run a home based business based on my experiences and other home business owners. This is part 4 in a series of 5 articles. They are written in a basic format and whe... Are You Throwing Good Time After Bad?
By Kimberly Stevens - 1/21/2005
We`ve all heard the old saying "throwing good money after bad" referring to losing more money on something rather than cutting your losses and moving on. Laura was doing the same thing in her business -- only it was time she was wasting.
After two years in business, she was still networking with ...
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